An open brief
Developed as a university project, the brief gave us room to follow the personality of Running With Thieves. The aim was a brand-origin film and a useful family of social pieces from one production.
My part
I developed the proposal, produced and filmed the interview with the business lead, then shaped the brand film and additional social edits.
The creative choice
The founder’s voice set the direction. Rather than turning the interview into a conventional corporate introduction, I used the freedom in the brief to keep the brand’s energy recognisable across the longer story and its social versions.
- Proposal and interview structure
- Production and videography
- Brand-origin edit
- Social content versions
Understand the brand’s personality before choosing the shots.